Childhood is a time of imagination and curiosity, of joyful days filled with playful surprises. The quality, affordable toys and blankets from Magic Years celebrate kids with a bold joy and a lively spirit.

Our interactive plush toys feature sounds and textures for sensory stimulation to help little ones meet developmental milestones. Sized right for small hands, they are great for on-the-go activity or playtime at home. And at bath time, little ones love Magic Years’ engaging bath toys, like water-friendly books that squeak and brain-building finger puppets, perfect for creative play in and out of the tub. When it’s time to cuddle, look for soft, comfy blankets in classic designs.